From Concept to Commercialisation
Product Ideation
Generating and refining product concepts that meet market demands and your sustainability goals.
With 25 years of experience in R&D, I bring a comprehensive approach to guiding businesses through the product development lifecycle, from initial ideation to successful market launch. My expertise spans all critical stages of development, ensuring that innovative ideas are not only technically sound but also commercially viable. Having spent a significant portion of my career at Procter & Gamble (P&G), I have a proven track record of transforming scientific breakthroughs into consumer-focused products, with a particular emphasis on sustainable solutions.
At P&G, I led teams in developing and commercializing technologies that became integral to flagship brands in Fabric and Home Care. My work included pioneering new perfume delivery systems and collaborating with business units to adapt and scale these technologies for a global market. This experience honed my ability to align technical innovations with business objectives, navigate the challenges of supply chain integration, and secure intellectual property protection, with 21 patents granted as a testament to these efforts. Today, I apply this blend of technical mastery and market-focused strategy to help clients achieve impactful, sustainable product launches that meet both consumer needs and business goals.
Competitive Analysis
Conducting competitive analysis to benchmark against industry leaders and identify differentiation opportunities.
Market Driven Design
Ensuring that your products are tailored to consumer needs, from functionality to sustainability.